Travel Industry in 2030: New Study Reveals
Today in 2015, we really cant predict the future of travel industry but we really can assume the changing pattern of travel industry for upcoming years. As from now, the innovation and wide-use of technology in the travel industry will be the talk of time. More than 1.8 billion people will travel every year from now and until 2030 through worldwide. However, the motivation to do it and the way tourists will behave, is radically different than the today.
According to the report commissioned by the firm Amadeus and written by consulting global consumer trends named ‘The Future Foundation‘, at the end of the decade, some people buy and consume almost entirely. These travel experiences are shared based on how or how much “capital” generated through social networks.
Likewise, another group of travelers will require overall simplicity and freedom to organize their own trips in 2030. It means that it becomes less and less by a third. At the same time; a specific group will emerge only with a desire hedonistic (pleasure-seeking) and the indulgent experiences that will cause.
The research process for this study had a psychographic approach. But it did not have demographic approach. And these forecasts based on consumer research in the Future Foundation to identify six different characteristics of travelers. Such as:
1. Capital seekers structure their vacation almost exclusively with the audience to keep in mind through the online. They believe strongly in the recommendations of users to validate their decisions. A new market will open based on the “Klout-boosting breaks“. It is full of friendly moments consciously.
2. The Cultural purists see the holiday planning as an opportunity to dive in an exotic culture. Even uncomfortably, the pleasure of the holiday depends on the authenticity of the experience.
3. The Ethical Traveler makes travel plans based on moral factors. For example, they reduce their carbon emissions and improve the lives of others. They often improvise and add an element of voluntary eco-sustainable community development or activity in their holiday.
4. Simplicity Seekers prefer package offers, avoiding manage many details of the trip. Holidays for this tribe represents a rare moment in life to take care of themselves with guaranteed safety and fun.
5. Participants are guided by Duty for a specific purpose of travel. Whether for business or leisure, they have time and budget constraints. They seek technology based on intelligent algorithms which is capable of removing any kind of discomfort in travel.
6. Bounty Hunters are only interested in rewards travel. Many want something that represents an extraordinary reward or offer a premium experience. It is a high return on investment in time and energy in your professional life.
The video mentions what the industry leaders are telling about the travel industry in the upcoming years and all have agreed to emphasis on the same issue which is the growing influence of innovative technology and the video was conducted by the Carlson Wagonlit Travel Management conference. Carlson Wagonlit Travel, one of the leading and pioneers in the global travel industry has predicted that some key drivers will have the increasing influence in the upcoming travel industry and these are :
- Social Media
- Mobile Devices
Julia Sattel is Senior Vice President of Airline-IT, Amadeus, said watching the past 15 years, “It is difficult to estimate the growth which reached the travel industry in terms of innovation, costs and options for travelers. Also, as we look forward to the next 15 years until 2030, it is clear that the change will only accelerate”. With this in mind, understand the ‘new tribes rating’ will be vital for all suppliers, buyers and sellers of travel.
The coming years ensure that the right investment decisions made now to help facilitate and meet the industry demand. It is for the larger customization than ever the entire travel chain, “said Sattel.
Meanwhile, Nick Chiarelli is the head of Future Foundation, said the research shows that the type of experience required by travelers in 2030 will be different than in 2015.
It also shows that the way travelers bought and engage with the industry. It is also about to change.“Over the next 15 years, the desire to share travel experiences will be intense and thus the impact of share, buying trends and inspiration will grow.
As consumers in developed markets address a renovation, so we expect a much greater focus on experience in the upcoming travel industry. Then secondly the ethics, both environmental and social, to significantly influence behavior and travel options for people, “said Chiarelli.