The New 10 Profiles of Tourists in Tourism Industry
New 10 profiles of tourists are displaying the numbers of travelers who are occupying a great market share in the contemporary tourism industry and who have a great influence in tourism industry. The recent socio-economic trends are closely related with this new 10 profiles of tourists and they are so volatile that tourism industry has to study on the behavior of these types tourists.
According to the survey of OMT, a total of 1,087 million international tourists traveled the world last year which is 5% more than the previous year and 2015 is expected for further growth of between 4% and 4.5% . But this growth trend parallels the exponential trend of fragmentation of demand which divides and subdivides consumer groups, forcing businesses and destinations to revise their strategies. The recent study has shown the 10 Profiles of tourists who stand as a trend in the travel industry.
Tourism is multiplied, but it also increases the fragmentation of consumer
In the following we have presented the characteristics of some segments and niches of travelers who arouse more interest in the tourism industry over the coming years.
1. Pet Owner
New travelers’ profile occupies an increasingly important place for tourists who travel with pets.We also can say that pets’ travel with their owners as pet is the true protagonist of travel. Also pets make an impact on determining the destination chosen as the owner considers often the accommodation and transport facility. Suffice to say that there are about five million people with dog in Spain, and most realize their vacation with their best friends.
2. Women traveling with women
There are passionate women who want to travel with other women, seeking to know the reality of women. They visit destinations across women, share among them about their cultures, their experiences and their daily lives. And many of them repeated. Your profile responds to an average age of 45 years, with a medium-high socio-economic level.
Iran (pictured, Persepolis) is one of the destinations most requested by women traveling in a group with Focus on Women (FOW).
3. Social Media, tech savvy and iPhone Users
They are the generation of the ‘now’. They are seeking speed and immediacy. They were born between 1980 and mid-90s. This world is interconnected. It is technological and global. Seeking information in real time, make comments, they consult different sources before booking like local experiences and demand free access wifi and high quality.
4. The new luxury
The tourism industry has identified an emerging class of rich, relatively young, cosmopolitan and new VIP travelers, who are redefining luxury tourism and having expectations regarding the services of this segment. “They seem informal, walk through the hotel in swimsuit. They do not want four people hovering around them, hoping to get his handkerchief if they drop. But when they require service, they want pristine, “a hotel manager.
The tourism industry has identified an emerging class of VIP passengers. Image Shutterstock
5. Halal Tourism
Muslim tourists’ faith configure other emerging segment that increasingly more interest in the tourism industry globally. Potential consumers of Islamic tourism or “halal” tourism (permissible in Arabic) are also increasing remarkably among the 14.2 million Muslims in Europe.
6. Children with family
Today hotels are so much concerned about the children. For example hotels with fairy tale characters, children’s menus, entertainments especially designed for the smaller, water slides in the pools, mini clubs, beaches with swings, destinations strive to create a differentiated product for this audience, familiar routes and brand labels certifying quality family destination, etc. Even airlines are declaring family-friendly journey.
7. PANK: aunts with nephews
The PANK (Professional Aunt, No Kids) are professional women who have no children, but take a trip to his nephews. It is an upward trend that is already becoming quite a niche market, especially in the US. And Europe has potential: approximately 20% of women of childbearing age are not mothers, so chances are there and they also want to travel with nephews.
8. Business Travelers
In the US, there is a huge number of passenger parity of business with respect to male; in Europe the business traveling time already exceeds 25%. 44% of them incorporates entertainment experiences and 20% added vacation days adicionales. Las Vegas hotel chains are the most advanced in this field and have reoriented the room services, the amenities and additional services.
According to the INE, almost one in four men aged 40 to 44 live alone. It is estimated that the total number of singles (single, widowed, separated or divorced) are approximately 8.5 million, between 25 and 65, taking into account those who live with their families. New technologies play a key role in creating specific products and services for this segment.
10. Single-parent families
An important sociological change in recent years has been the increase of single-parent families (one adult with children) which has generated the need to travel with children. In Spain there are more than 1.7 million single-parent households. And it is designed products where two adults are not required.